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About Us
 LDS Image Integrity is all about the never-ending concern of Judith Rasband, Editor, for the image needs of others--in this case, the image needs of fellow members of the Church of Jesus Christ of Latter-Day Saints. "One of the great joys in life is helping others develop themselves to the maximum as they journey towards perfection."
As Director of the Conselle Institute of Image Management, Judi is engaged in creating educational materials, convention and conference seminars and workshops, special events programs, short-courses, and private consulting tools, all relating to visual design in dress and image management. She holds a master's degree specializing in the artistic, social, and psychological aspects of dress and image from BYU. She has experienced 40 years in the field as educator (incl. 12 years at BYU), author (incl. Deseret Book), columnist (incl. 10 years in the Herald and Deseret News), speaker (incl. Education Week), consultant, and video producer. An international authority on image management, she is a presenter, consultant, and coach to private individuals, civic, corporate, government, and academic organizations and associations throughout the U.S. and Canada.
Judi is an authority and media source on subjects such as business casual issues and solutions, modesty issues and solutions, non-verbal communication in dress and visual design, fashion trends and wardrobe strategies, image makers and breakers, image management, and image integrity. She has been both interviewed and featured on scores of radio and television news and talk shows, including NPR, the BBC, ABC and NBC Eyewitness News, the Home Show, Good Morning America, and Oprah Winfrey. She has been quoted and published in professional journals, popular magazines, and newspapers such as the Christian Science Monitor, Wall Street Journal, USA Today, Glamour, Self, Men's Health, Woman's Day, Entrepreneur, Threads, DNR and WWD, ITAA Proceedings, Chicago Tribune, the Ensign and New Era.
Her trade and textbooks and videos are used in schools and universities across America and Canada. Books include the Image Management Quick Reference Guide for Men and for Women, Wardrobe Strategies For Men & Women, How To Clothe Your Family, and the newly revised edition of the classic industry best-seller Fabulous Fit. Websites include www.conselle.com and www.LDS ImageIntegrity.info.
Judi is an active member of the International Textiles & Apparel Association (ITAA), the American Association of Family & Consumer Sciences (AAFCS), the Professional Association of Custom Clothiers (PACC), and Fashion Group International (FGI). She is a Charter member of the Association of Image Consultants International (AICI), and president of the Salt Lake City Chapter. Recipient of numerous professional awards, including the respected AICI Immie Award, Judi's polished presentation style, powerful message, and proven ability assure an exciting and rewarding program.
As speaker at the opening event of BYU Women, Fall Semester 2004, Judith Rasband stated: "We live in a morally sick society as traditional values are traded in on the latest trend in dress--and our numbers are not immune. Regardless of age, gender, or nationality, we are all children of God. We share the privilege of being created in His Own Image, male and female. But with this privilege comes responsibility--responsibility to look and act like a child of God and a follower of Christ. The everyday elements of image include dress, grooming, and body language--manner and manners. As an ongoing part of my work, I've tracked a casual dress downtrend evident over the past fifty years--a trend that continues to gain strength and is affecting all sectors of society, including the Church. My bookshelves and files are full of publications that reflect the decline in standards of dress and image. In 1985, I wrote a trade publication entitled, "America's Going Down The Tube In A T-Shirt." It was reviewed and selected for presentation at the American Association of Family and Consumer Sciences annual convention. In 2001, I wrote "Non-Verbal Communication In Dress, Grooming, & Body Language Within The American & LDS Culture." I am currently expanding that article to book length, treating the loss of standards of modesty and beauty in dress and grooming. The tentative title is 'Modesty And So Much More.' Your input and experience is invited. Write to me."
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